


“With Sugar, we can host and make any modifications based on business needs,” Tom says. In addition, he wanted an on-premise hosting option – either in-house or with a partner - instead of being tied to a cloud-based platform, as dictated by Salesforce. But, high licensing costs and a lack of flexibility drove Tom to seek another, more enterprise-ready solution. Setting out to find a CRM to solve its basic contact management concerns, AVDG first decided on Salesforce. Management couldn’t be certain that all customer-facing employees had the current version of the contract, installation agreement or specifications. As the company grew, the inherent problems with this approach became apparent: spreadsheet files didn’t get updated or shared widely, and emails got waylaid in individuals’ inboxes. Like many maturing businesses, AVDG’s rapid growth demanded processes evolution, better forecasting and accountability.ĭuring its formative years, AVDG initially used Microsoft applications to manage customer information via spreadsheets and emails. The company was recently awarded the Samsung Smart Signage Award for Education Installation of the Year for a project at the Stanford Bioengineering Department that involved syncing 50 screens for academic presentations. Consolidated processes to map the entire customer journeyįounded in 1996, Audio Visual Design Group is a leading design-build firm specializing in audiovisual systems for conference, presentation, education and collaboration spaces worldwide.Achieved 20 times the sales growth, without expanding operational costs.Sugar Enterprise, hosted on-site via partner, deployed to 100% of employees. Implement an affordable and agile enterprise-wide CRM that creates transparency and improves workflow across teams has flexibility for an array of customizations and integrations drives customer-facing uniformity and improves financial forecasting.
